Green at Heart’- Roopesh Rai On A Cycling Expedition Makes A Pit Stop At APCCI Office

Entrepreneur and founder of the Goat Village homestays and the Bakri Chhap organic products brand in Uttarakhand, Mr. Roopesh Rai who is on a cycling mission to spread the word of environment conservation made a pit stop at Adar Poonawalla Clean City Initiative (APCCI)  office in Pune. He was welcomed  and felicitated at the hands of Krishnan Komandur,CEO, APCCI in presence of Malhar Karwande, COO APCCI and staff members.

Roopesh Rai set up on this cycling expedition six months back and will be travelling 12000 km across across six states and 120 village panchayats. The major focus is on rural areas where he is motivating youngsters to take care conserve their cultural and natural heritage with ‘Jal, Jungle, Jameen’  initiative and is appointing 120 ‘Prakriti Pahiris’  as custodians of this endeavor. As a part of this campaign ‘Ficus’ tree symbolic of bio-diversity is being planted. The rural youth is being asked to report about this tree in a storytelling format. The campaign is sensitizing rural folks on climate change issues - especially the youths from bottom of the pyramid villages. The journey so far has brining forth a very different perspective about Rural India and its complex issues. His mission is to create catalysts of change at the bottom of the pyramid who are the last custodians of natural resources.

Describing himself as ‘obsessive, compulsive minimalist’,Roopesh is also meeting city youngsters on his way giving them a message of ‘Reduce, Reuse, and Recycle’.  The cycle expedition is a zero budget, minimal carbon footprint initiative. Roopesh is ready for the next leg which is in the form of a slow immersive and impactful initiative. The cycling initiative will end at Bengaluru in two months and he will pass the baton to his colleague who will continue from there.

 





 

Location: Pune, Maharashtra, India

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