Become a conscious consumer- Ms.Amita Deshpande

In today's world where plastic has become an integral part of daily lives, it is important that we become conscious consumers and use it in a way that does not cause any harm to the environment. Ms. Amita Deshpande, Founder reCharkha was interacting as a part of 'Clean City Talks' by Adar Poonawalla Clean City Initiative( APCCI) . The session was fourth in the series which aims to explore different aspects of leadership and what we all can learn to make our city better and more liveable.

Mr. Krishnan Komandur, CEO, APCCI, Mr. Malhar Karwande, COO, APCCI, Mr. Sathya Natarajan, Lead Volunteer, APCCI along with the operations team of APCCI and volunteers were present on the occasion.Members of Bhumi NGO were felicitated at the hands of dignitaries for their active participation in cleanliness activities .

An IT Engineer by profession, Ms.Amita Deshpande left her lucrative career in the US to come back to India. Her mission of upcycling plastic waste into yarn and creating beautiful products including bags, baskets, mats, items for home décor etc has gained a firm footing and is changing the way people are looking at plastic.

In an interaction with waste warriors at the APCCI, she spoke about the journey of reCharkha which is not only bringing about a behavioral change in the people regarding plastic but also creating a grass root impact and employment through the two centers of reCharkha, one in Dadra Nagar Havelli and other near Bhor in Pune District.

Referring to  ‘5R’s including Refuse, Reduce, Reuse, Repair and Recycle, she said that  we need to become a conscious consumer. This will ensure that the need for recycling will also be reduced .

Mr.Amit Janorikar, Associate at APCCI welcomed the audience while Mr.Malhar Karwande proposed the vote of thanks.