Adar Poonawalla Clean City Initiative

With a rapidly growing economy, accelerated development, increasing urbanization, and rising consumption of goods and services, one of the biggest challenges facing our cities today is the ever-growing volume of waste. The problem has reached a scale where it is no longer the responsibility of the administration alone—every citizen now has a role to play. Many people remain unaware of what happens to the waste once it leaves their homes. As long as it is out of sight, it is often out of mind. Yet, the environmental and public health impacts of accumulating waste affect everyone. Despite these consequences, awareness about sustainable waste management remains limited. However, meaningful change can begin with when people come together. These collective efforts can transform an entire neighbourhood. This is exactly what is happening in Pune's Ideal Colony. Pragya Sheth, a conscious citizen who began her sustainability journey by managing wet waste at home. Within a short period, all ...